Our Story


Beethoven Pianos was founded the 1978 by a Munich native named Carl Demler who had a passion for service and hospitality. After graduating from Cornell’s School of Hotel Administration & Hospitality Management, Mr. Demler moved to New York City to manage/co own The Colony, a french fine dining restaurant. Unfortunately, the The Colony eventually closed it doors, and Mr. Demler was left with a few old pianos from the establishment. Deemed too valuable to throw away, Mr. Demler learned to repair the pianos and sold them to musicians he knew in the city. It was then that Mr. Demler decided to merge his two passions of hospitality & classical music, by opening a piano store right there in his apartment at that time. He named the business after one his favorite musicians.


Since then, Beethoven Pianos has grown tremendously; now with more than 1,000 pianos in its collection and two New York City locations (the Manhattan Showroom and the Bronx Warehouse). The company also offers a wide range of services provided by a team of piano enthusiasts that have garnered extensive expertise in the art of piano sales, production, moving, and repair.

Mr. Demler devoted the 40 years of his life servicing musicians and families in all things pianos. After his passing in 2015, Beethoven Pianos is survived by his family, making the company the oldest-family owned piano store in New York City. Beethoven Pianos carries on Carl Demler’s legacy by continuing to devote its effort in providing the best pianos and piano services to its customers.